​

1. Executive Summary

Capital Autos Junction is the desire of ZOHAIB HANIF JANJUA C.E.O managing. He have a dream of starting up their own company and offering better services to their clients than competitors. 

1.1 Objectives

The objectives over the next three years for Capital Autos Junction Repair are the following:

• Army Retired mechanic who have 27 years Autos maintenance experience.

• Institute a program of superior customer service through rigorous evaluation of service experience.

• Hire highly skilled Staff.

​

1.2 Keys to Success

In the auto repair industry  a company builds its client base one customer at a time and mostly through word of mouth marketing. With this in mind, the keys to success for Capital Autos Junction Repair are:

• High-quality work.

• Constant contact with clients so as to keep them informed about the state of their automobile and the repair job progress.

• Knowledgeable mechanics that are friendly, customer oriented, and will take the time to explain to customer the intricate nature of our business and our work.

The mission of Capital Autos Junction Repair is to provide high quality, convenient and comprehensive auto repair at low cost. The most important aspect of our business is trust. It is the goal of our firm to have 100% customer satisfaction in regards to quality, friendliness, time to completion and to discover new ways to exceed the expectations of our clients.

2. Company Summary

 

 The firm will have facilities on 01 july 2018 at near kahuta club, rawalpindi road Khauta, District Rawalpindi.

The facilities will contain a two-bay garage, office space and storage space for tools, parts, etc. Each of the owners will be putting up some of their own capital as equity.

2.1 Start-up Summary

The data obtained for the start-up comes from research done in the Seattle area with other small mechanic shops who have started their own business.

Inflation has been taken into account between the estimates of these fellow business owners (and when they started) and the current prices for expensed items.

Much of the equipment to go into the facilities such as tools, air compressors, etc., are currently owned by the two partners.

3. Services

 

Capital Autos Junction offers a wide range of services as outlined in the detailed sections below. It is ultimately the goal of the company to offer a one-stop facility for all auto servicing needs, including brakes, transmission, wheel alignment, Auto Mobile maintenance & dentin painting etc. In this way the company can offer greater perceived value for the customer than many other shops which specialise in certain areas.

The industry is highly competitive with suppliers having a great deal of power in setting and negotiating the prices of their products and services to repair shops. In addition, because the customers see the service as undifferentiated and a “commodity” with little value separation between competitors, buyer power is also very high.

Finally, the barriers to entry are moderately low, and the large number of competitors in this field, including substitutes (such as do-it-yourself work) mean that the pricing for such services are very competitive.

The only way to have an advantage in this industry is a low cost leadership principal applied aggressively or to create higher switching costs through the building of strong business to customer ties.

​

Capital Autos Junction  hired trained and certified mechanics who are able to prove they have superior customer awareness and interaction. It is the company’s professional people who will fulfill the firm’s contracts and goals. The largest part of the company’s expenses will be in labor costs.

3.1 Service Description

Capital Autos Junction provides a wide range of auto repair services. These include:

• - Mechanical work

• - Engine Work

• - Oil Change Service

• - Break Service

• - Battery Change

• -Denting Painting

• -Auto Detailing

• -Tunning work

• -Transmission System

• -Electrical Works

• -Spare parts

Each job or project will be on a reservation basis, although we will accept a small percentage of drive in repair work.

3.2 Competitive Comparison

The capital autos junction industry is highly competitive. Each company within this field has high capital costs, low margins, and a high intensity of competition.

Suppliers have a great deal of power in setting and negotiating the prices of their products and services to repair shops. This is due to the fact that the suppliers who absorb the greatest amounts of cash from repair shops are large auto part companies.

These companies are more consolidated that the repair industry, have deeper pockets, an almost limitless number of substitute customers, and finally they are the single most important supplier to F & R’s industry.

​

Therefore, these companies can set whatever price they wish to. Furthermore, labor is a supplier in this industry as well, and salaries for such individuals are well known and not very flexible.

In addition, because the customers see the service as undifferentiated and a “commodity” with little value separation between competitors (if they offer a suitable level of quality) buyer power is also very high.

Additionally, the costs of our services are not cheap, and buyers are willing to search for the most favorable combination of price and acceptable service. The barriers to entry and exit are moderately low in this industry. Switching costs are virtually non-existent and the costs to entry and exist the market are low.

The large number of competitors in this field including substitutes mean that the pricing for such services are very competitive.

The only way to have an advantage in this industry is a low cost leadership principal applied aggressively to all aspects of the business or to build up customer relations to a point where the switching costs are raised.

3.3 Technology

The technological revolution in computers has enhanced our abilities to diagnose and repair our clients vehicles. Capital Autos Junction will remain on the cutting edge by instituting the use of computer diagnostic equipment in its shop. The company will continue to seek new ways to provide a better service through technology.

3.4 Future Services

The company have many plans to create further services at this time.

​